Dr. Kerry Johnson – January 17th, 2018 – Fullerton

When people try to negotiate, what will they settle for? Is money the most important thing in a negotiation? How can you let the other side win, while still preserving a profit? How can you make a deal when the other side wants to pay less that you ask? These are just some of the questions that “Negotiating the Deal” answers. Bill Gates of Microsoft made $2 million an hour whenever he negotiated. Talent agent Michael Ovitz earned $78 million from Disney after only an hour of negotiation. No business skill will make you more money more quickly that knowing how to negotiate. Yet most business people have never had a course on negotiation. They instead “give away the store” while getting very little in return. This program will show you how to negotiate a win-win in every deal.

Fewer people accept an initial price. More and more are asking for something extra. Sometimes what they want is a lower price. Often they just want to know they are getting a good deal. It’s up to you to make every deal successful. It’s not what you know that makes you money; it’s what you negotiate.

What you will learn:
1) How to stop the other side from nibbling your profit away.
2) How to handle the person who has no authority to decide.
3) How to position your offer for easy acceptance.
4) How to handle difficult people.
5) How to handle an impasse.
6) How to find out what the other side will settle for.
7) How to downplay the importance of money.
Dr. Kerry Johnson

Wednesday, January 17th, 2018


The Hotel Fullerton

1500 S. Raymond Avenue

Fullerton, CA 92831

$20 for Pre-Registered

$25 at the Event

Annual Members Free

-Men and Women Welcome-

About Dr. Kerry Johnson:
Kerry Johnson is an international Speaker and bestselling author of 9 books, including "Sales Magic," "Mastering the Game," and "Peak Performance: How to Increase Your Business By 80% in 8 Weeks." You can view his web page at http://www.kerryjohnson.com